The
Allied Group is made up of eighteen companies some of which
are separate stand alone manufacturing operations others which
are primarily marketing tools. However, in each case they
are independent stand alone affiliated companies.
When the
principal shareholder, Ron Bruhm, purchased Allied Sign Letter
Limited in 1973, it was his conceptual belief that if companies
could run in a family like manner, operate from cash flow
and be interest free, as well as, own their own real estate,
they could not help but be successful. With this thought in
mind and using Allied as the pillar Ron started to develop
Allied.
When Allied
was originally purchased, it was primarily a "Sign Company",
producing signs and letters on a regional basis. Allied quickly
expanded into a national sign company be doing such accounts
as, Toronto Dominion Bank, Bank of Commerce, pizza chains,
and milk store chains. Then Allied was expanding during the
mid-seventies by the acquisitions of other plastic companies
and incorporating them under the Allied name. This led Allied
into the skylight business in the late seventies.
Allied
patented a few of it's own skylights in Canada and in the
United States the Allied chain quickly grew into the Allied
U.S. operations, namely, Allied Plastic Skylights in Detroit,
and Allied Plastics Chicago and the Natural Skylights in Houston,
Texas.
Each company
specializes in what it does well. New items were added such
as rubber flashings, rubber accessories for roofing materials
and skylights. In the early 1980's during the 1982 recession
Allied was on the move. They purchased Viceroy Rubber, a long
established Rubber company in Canada, producing custom rubber
products such as, the flashing which Allied was selling as
well as a combination of consumer goods products such as,
hot water bottles, rubber bands, erasers, hockey pucks, and
other items. Thus even though the company expanded into the
building products, the company also diversified itself in
consumer goods.
In 1983
the next acquisition was Dresden Industries Limited with branches
in Surrey, B.C. and Guelph, Ontario. Dresden Industries was
an attractive acquisition for the Viceroy Group because of
it's traffic cones with rubber bases. In late 1985 a competitor
in consumer goods which also manufactured a line of toys,
named Reliable Toys became a further acquisition and since
Viceroy had been involved in producing rubber balls it was
now capable of producing plastic balls utilizing some of the
same equipment.
In 1989
Allied explored the possibilities of purchasing Trent Rubber
which was finally concluded in mid-summer of 1990. Trent Rubber
complimented and expanded greatly into the Allied Group of
building products since it has the unique manufacturing rights
of a German process to make a rubber roofing material. This
rubber roofing material has a history in Germany relating
back in the late 1930's and 1940's and has been widely used
in reservoirs as well as roofing systems. Along with these
acquisitions came a tire inner tubing manufacturing plant
in Lindsay, Ontario.
Dunlop
Construction Products. Inc. were the prime distributors of
the Trent Rubber Roofing Materials. Dunlop sales were primarily
in the United States, Allied immediately identified the possibilities
that would be available to the U.S. market for the Allied
products. This transaction was completed November 9th,1990.
During the most recent 1989, 1990, 1991 recession in manufacturing
Allied has grown considerably. This is believed to be as a
result of the strong desire of the Allied people to work together,
as well as the philosophies of the principles. These qualities
were no doubt identified by the Ministry of the Environment
when Viceroy\Trent was give 9.8 million dollar grant to recycle
tires by the Ministry of Environment. A copy of the news release,
relevant to the same is enclosed.
The Allied
Group's involvement in toys, sporting goods, consumer products,
and building products, necessitated the need for convention
and hospitality facilities, for meetings and product presentations
in mass groups. This need inspired the group to construct
their own facility for the same called Allied Solardome Convention
Centre. This project encumbers approximately 50,000 square
feet of banquet facilities and display areas, for meetings
involving, architects, engineers, and other buyers. Also there
is a project of industrial condominiums to allow support companies
to participate in the same. The Allied Group has been aggressive
in the past and because of several ventrues in development,
expect to enjoy a similar growth for the next decade.
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